logo

Grow Your Business
Without Feeling “Salesy”

A Sales & Marketing Course for Founders and Coaches Who Want to Build and Scale with Confidence.

Starts Wednesday 8th October 2025.
7–8 PM (UK Time)

Live on Zoom | 6 Weeks | Supportive Group Setting + Tools That Actually Work

Sign up today

Do You Have Something Great to Offer?

Let’s Help More People Find It

You’re great at what you do, but growing a business and attracting clients can feel overwhelming. You’re not alone, and you’re not doing anything wrong.

This course is here to support YOU.

Whether you’re just getting started or ready to take things to the next level, this course will give you the skills, structure, and support you need to build a business you actually enjoy running, led by our founder, Joe Elliott- someone with 15 years leading award winning sales and marketing teams at global organisations including The Guardian- building their outbound commercial sales team from the ground up, as well as leading the new business arm of the biggest HR Tech firm in the world. He also has extensive experience scaling various tech start-up’s across multiple industries, including Legal Tech, Renewable Energy and Events.

Grab your spot (12 max)

This Is for You If…

  • You're an entrepreneur, freelancer, or coach
  • You're tired of guessing how to market yourself
  • Sales feel awkward, draining, or fake
  • You have no outbound sales process ) (tip-almost impossible to be sustainable without).
  • You want to grow your business in a way that feels authentic and aligned with you
  • You don't want to spend several thousands on a 1:1 business coach

No fluff. No jargon. Just simple, clear steps to help you reach more people and earn what you’re worth.

Learn More

What You'll Learn and Actually Use

We’ll meet weekly on Zoom for 6 focused sessions. Here’s what we’ll cover:

Week 1 – Clarifying Your Niche and Message

  • Identify your ideal client/ niche: Who are they? What are their pain points, and how can you help solve them?
  • Craft a compelling value proposition that speaks directly to your audience
  • Build your ‘elevator pitch’ – clearly explain what you do and why it matters
  • Develop personal and business brand alignment – making your message consistent across platforms

Outcome: A clear and compelling niche statement and brand message

Week 2 – Building a Professional Brand That Converts

  • How to create a professional-looking brand that builds trust
  • Essential elements of a high-converting website
  • Tools and platforms to create a clean, modern brand presence
  • Social media strategy – how to establish authority and credibility

Outcome: Defined brand style and outline for a professional website

Week 3 – Developing a Client Pipeline (Outbound Strategy)

  • Outbound vs. Inbound: Why waiting for clients to come to you isn’t enough
  • LinkedIn outreach strategies: How to generate leads without sounding ‘salesy’
  • Writing effective outreach messages that convert
  • Follow-up strategies that lead to booked discovery calls
  • Building an automated outbound sales stratergy incorporating the latest AI (no bots involved)- every message sent is written by a human- meaning you!

Outcome: An outbound strategy to start building a client pipeline

Week 4 – Turning Discovery Calls into Paying Clients

  • Building confidence in discovery calls
  • Structuring your calls to convert interest into action
  • Handling objections with confidence and authenticity
  • Closing the deal without feeling pushy

Outcome: A structured call strategy to improve conversion rates

Week 5 – Automating the ‘Boring Stuff’

  • Essential tech stack: Tools to automate messaging, presenting, scheduling, invoicing, and follow-ups
  • CRM systems, email and authentic messaging automation – how to keep leads coming through, whilst staying organised and engaged - at scale
  • Repurposing content – how to save time and maximise reach
  • Time-saving hacks to free up time for focusing on what really matters, conversations with your ideal personas- which leads to deals being won.

Outcome: A simplified and automated client management process

Week 6 – Scaling Your Business and Finding Speaking Opportunities

  • How to position yourself as a thought leader
  • Leveraging LinkedIn and professional networks to secure speaking gigs
  • Building strategic partnerships and collaborations
  • How to measure success and refine your strategy

Outcome: A clear plan to scale your business and grow your visibility!

What You'll Get

6 x Live Weekly Zoom Sessions

Private Online Support Group

Plug-and-Play Templates & Scripts

1 x Bonus “Get to Know Each Other” Intro Session

Encouragement + Tools Designed for Creative / Neurodivergent Thinkers

Join Us Today

Limited Spots Available!

If you’re ready to grow your business without burnout, second-guessing, or selling your soul, you’re in the right place.

Reserve Your Spot Now

Investment: £429 – one-time payment .

What People Say

I have loved working with Joe , he is a really likeable guy with lots of knowledge of how to brand and sell yourself effectively. I have been in Recruitment for 25 years so wasn't sure I had anything to learn, but boy was I wrong! Joe is a warm, friendly, patient guy who has made a great course which offers weekly sessions with advice and support in between. I would have no hesitation in recommending Joe to anyone struggling with the Sales and Marketing side of their business.
EllieSales and Marketing Course Participant
I've had the pleasure of working with Joe on several occasions, and he's an exceptional coach. He combines his deep personal insight, a strong professional background, and a warm approachable style. I've seen firsthand how he helps individuals uncover barriers, clarify goals- and make real and meaningful progress.
PhilSales and Marketing Course Participant
Joe's elevate up sales and marketing course is the missing piece for any coach. Most programs teach you how to coach-but not how to build a business. Joe feels that gap with Claire, practical steps to find your niche, a track clients, and close sales confidently. Each week offers actionable strategies, from messaging to automation and growth. If your coach struggling to grow, this course connects the dots and helps you build a business that loss.
MerriganSales and Marketing Course Participant
I cannot recommend working with Joe enough. I did one of his group coaching courses (Sales and Marketing for founders), and it was packed full of great strategies and advice. He's so generous with his knowledge, so honest sharing his own experiences and so supportive - he really believes in you and that inspires self-belief. He's a real expert and I felt very lucky to get to work with him!
Catherine Sales and Marketing Course Participant

Still Wondering If It’s Right for You?

This course is designed and delivered by our founder, Joe Elliott- with 15 years of corporate leadership scaling global brands including The Guardian, The Worlds Largest HR Tech Company, as well as leading the Sales and Marketing Operations for several Tech Start-Up’s. 

You’ll be supported in a way that’s flexible, shame-free, and empowering.


If you’ve been looking for a sign to start building the business you know you’re capable of, then this is it.

Click here to join now

Let’s elevate your voice, your message, and your business together.

// NEWSLETTER

Insights That Empower Neurodivergent Workplaces

logo

Copyrights © 2025 Elevate Up. All Rights Reserved

Powered by Adroit solutions